Royal Jewelers will open a new store at Westfield's Wheaton Plaza mall. "Coming soon" signage has been posted at its future space, in direct sight of a competing Kay Jewelers store. But Royal Jewelers' niche is a bit different, targeting the hip-hop market of upcoming rappers and their fans. The Annapolis-based firm specializes in "Tennis Chains, Hip-Hop Luxury Watches, Grillz, Micro pave rings," and custom-designed pieces.
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