Moribund Montgomery iced out of ICEE HQ decision by Tennessee

Montgomery County has again been on the sidelines as dozens of major corporate headquarters have made relocation decisions in early 2019. Moribund MoCo, now at rock bottom in the D.C. region in virtually every economic development indicator, just got iced out of another one. While our corrupt elected officials were dozing at the switch, high-energy Tennessee Gov. Bill Lee closed a deal for the ICEE headquarters. The beloved frozen beverage firm is moving its California HQ to La Vergne, in Rutherford County Tennessee.

"It's such a business-friendly spot," ICEE President Dan Fachner said of La Vergne, according to the local Daily News Journal. The deal also includes a distribution center, and a requirement to create 207 additional jobs with an average salary of $60,152 within the coming five years. In exchange for a relatively-paltry $690,275 tax break, La Vergne, Rutherford County and Tennessee will get a $10.3 million project, and all of the tax revenue and collateral economic benefits.

Tennessee Gov. Bill Lee (R)

"ICEE's decision to bring its corporate headquarters to La Vergne highlights how Tennessee's low taxes, skilled workforce and quality of life continue to attract world-class businesses, said Bob Rolfe, the commissioner of the state's Department of Economic and Community Development," the Daily News Journal reported.

Once again, transportation infrastructure also played a big role in the decision. While not mentioned in media coverage of the ICEE deal, the City of La Vergne upgraded Mason Road and its utilities near Bain Drive during the year-long ICEE HQ decision process in 2018. And what do you know? That's exactly where ICEE is going to locate its HQ and distribution center.

Contrast that show of infrastructure investment and goodwill by Tennessee to the moronic decision by the Montgomery County Council to cancel the biggest infrastructure project in White Flint on the very day that Amazon executives were touring White Flint for their HQ 2 search. Along with the enablers in our obsequious and apologist local media, it couldn't be more clear why Montgomery has lost every single major corporate headquarters contest over the last two decades.

Google Maps image shows 13-minute trip to
the closest airport from the future ICEE site

The La Vergne site also sits right off of Interstate 24, and along a major rail line. Smyrna Airport is only 13 minutes away from the future ICEE property, and the major Nashville International Airport is only 18 minutes away, according to Google Maps. Meanwhile, Montgomery County officials have actively blocked any attempt to build a new Potomac River crossing that would provide direct access to Dulles International Airport, leaving all major airports a long, congested drive for busy executives - which is one reason those executives always pass over MoCo in location decisions. In fact, Montgomery lost the Discovery HQ to Knoxville, Tennessee, where Discovery chose a site with similar direct airport and interstate access.

The brain freeze of an ICEE isn't nearly
as cold as the one you'll get from the latest
Montgomery County Council tax increase
this year

While Montgomery County's corrupt, developer-controlled Council and Planning Board were busy converting MoCo's office parks to residential housing for their developer sugar daddies, Tennessee state and local officials were readying theirs for household-name tenants and success. While states like Tennessee and Virginia add highway capacity (and high-wage jobs and corporations follow), Montgomery County politicians in Rockville and Annapolis are aggressively fighting Gov. Larry Hogan's Express Lanes plan for the Beltway and I-270.

An ICEE chill settles over Montgomery County,
now the moribund bedroom community for booming
job centers elsewhere in the D.C. region

“With our top-rated school district, affordable cost of living and strong local economy, companies like The ICEE Company are choosing to relocate and put down roots in our community,” Rutherford County Mayor Bill Ketron said in a statement. Contrast that with Montgomery County's rapidly-declining public schools, high cost of living and record-high taxes, and moribund local economy. It's not a winning formula, to say the least.

The clock runs out on the
Montgomery County cartel

The ICEE victory again shows how attracting one major employer has a multiplier effect. Attracting Nissan to that same part of Tennessee decades ago fueled explosive economic growth in the area. Having traveled to Nashville many, many times as a professional musician, I've been surprised at how many people I've encountered there over the years are employed by Nissan or Nissan-related businesses. Some of them live in wonderful, new suburban neighborhoods developed as a result of the Nissan facilities. 520 new Nissan-related auto parts manufacturing jobs have been added in Smyrna in the last year alone, the Daily News Journal reported. Nashville also recently became home to the parent company of Hardee's and Carl's Jr,. another corporate HQ that MoCo didn't even compete for.

We won't attract that first breakthrough corporate headquarters with the super-low-energy, Berzerkley-inspired, anti-business "new" County Council that took office just over three months ago. They haven't acted on a single one of the major crises Montgomery County faces in the many weeks since. Their press release output in recent weeks features no Bill Lee-style announcements of new high-wage jobs, but instead highlights an "Islamophobia" resolution, an outdoor patio smoking ban, and a "Racial Equity and Social Justice Policy."

Res ipsa loquitur, indeed.