Back in October, I broke the news that Rue 21 would be returning to Westfield's Wheaton Plaza mall. The fast fashion apparel chain is making it official now, by installing some "Coming Soon" signage over the future storefront.
Unlike many apparel brands, Rue 21 did well during the pandemic, a sales growth driven by its denim line and a focus on Gen Z trends. As a result, the chain is in the enviable position of opening new stores, rather than downsizing like many of its competitors.
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