Hot Topic is closing at Westfield's Wheaton Plaza mall. A closing sale is underway, but the store says that due to the pending closure, it can no longer accept Hot Cash coupons at this location. There's something so wrong about a mall without a Hot Topic, but Westfield Montgomery Mall already lost theirs some time ago. I once purchased the coolest Darth Vader shirt ever at the Montgomery Mall location. A mall without a Hot Topic is like a food court without a Sbarro!
Can we blame the moribund Montgomery County economy for this closure? My analysis suggests the answer is...probably not. Hot Topic appears to be quiet quitting on the loyal mallwalkers, emo scenesters, and goths of America, believing more in black curtained store windows than black apparel. I can't find any articles or corporate announcements that Hot Topic is closing stores at this time. But I can find quite a few articles regarding the closure of Hot Topic locations at malls across America over the last few months, including Sunrise Mall in Sacramento, Brass Mill Center mall in Waterbury, Pierre Bossier Mall in Bossier City (Louisiana), and Westland Center in Westland (Michigan).
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